Programs · 5 min read

Dual pricing, explained without the sales fog

Two posted prices. One terminal. The card-brand bill stops coming out of your margin.

What the customer sees

A cash price and a card price — on the shelf, the menu, or a counter sign. Not a surprise surcharge at the end of the ticket. The cheaper number is the cash price. That is the offer.

What you keep

Network costs are no longer a silent tax on every tap. Operators who run this well often keep more of each sale than they did on a blended 2.7% with junk fees, without raising the cash price.

Compliance is the work

Posted prices, proper signage, and a terminal program that calculates cleanly. We do not wing this. Boarding includes the talking points your staff need on day one.

Hardware

PayAnywhere Smart Terminal, Payanywhere Core, and Smart Keypad all run the program. Free placement for qualified merchants. $24.95 or $54.95 software depending on the device.

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